Our expert fundraisers have generated millions in donations with the American direct-response method, proven worldwide as the most successful approach in fundraising and email marketing.
Send us your next email, letter or donation page. Within 48 hours, it's back with every line marked up and rewritten to raise more.
Six of the lines we fix most often. Pick one to see the original, our rewrite, and why it raises more.
Paste a line from your last appeal and see how it scores. This instant check runs a few of our core rules automatically. The full review is done by a person and rewrites the line for you.
Want it rewritten, along with the rest of the appeal? Your first full review is free.
Get a free reviewWe're fundraisers trained in the American direct-response tradition, the method proven worldwide behind the most successful appeals. We've worked at the top of non-profit fundraising, and we know exactly what makes a donor give, and what makes them close the email.
You know your cause and your donors. What we know is what makes people give, and we mark up your draft until every line is doing that job.
The fundraising email, letter or donation page you're about to send, or the last one you sent. Paste it or attach it. No briefing call needed.
A senior expert fundraiser reviews it against our proven direct-response principles and marks every place it loses gifts.
Same list, same cause, same voice. Only the results change.
A subject line that gets opened and a first sentence that asks.
One clear amount, based on what the reader gave before, buying one thing they can picture.
A promise kept and a thank-you that says what the money did.
A year-end email from a regional food bank, reviewed before sending. The problems are the ones we see most often.
Note: the organisation is invented.
Why: a personal line with a date and an open question gets opened. A campaign announcement gets filed.
Why: the rewrite opens with the date, the number, the amount and a promise to explain.
Why: one amount, set by what this list actually gives, buying one countable thing by one date.
Why: many donors read the P.S. first. It has to carry the deadline and the ask on its own.
Our fundraisers are experts in American direct response, the method refined over decades and proven on millions of appeals by the organisations that raise the most. Most donors decide in four places: the subject line, the first sentence, the ask and the P.S. That's where we start. A few of the principles we apply to every review:
Clear prices, no retainers for advice, no workshops. You pay for reviewed copy.
One appeal, fully reviewed, so you can judge the work on your own copy.
Every appeal, newsletter ask and donation page reviewed before it goes out. Up to four a month, about €200 each instead of €250.
For the appeal that matters most: year-end, an emergency, a launch. Longer series of emails are quoted before we start.
* Prices are a guide. The final price depends on the size of the project, such as the length of the appeal or the number of emails in a series, and is always confirmed with you before we start.
No. You write the draft, because you know your cause, your donors and what's happening on the ground. We review it, annotate it and rewrite the parts that decide whether people give: the subject line, the opening, the ask and the P.S.
Fundraising is our speciality: year-end, emergency, monthly-giving, renewal and launch appeals, as emails, letters or donation pages. But we're not limited to fundraising. We also review the emails you send to get people to act or engage: petitions and campaign actions, event invitations, welcome series, newsletters and supporter updates. Send the draft before it goes out, or the last one you sent so the next one does better. Reviews come back in the language you send.
Yes. Your copy is used only for your review and is never shared or reused. We don't need your donor list or any donor data to do the work.
Send us your next appeal, or your last one. In 48 hours it's back, marked up and rewritten to raise more. Free, with no strings attached.